Fermata is an AI-based AgTech company, connecting growers with state-of-the-art crop optimising technology solutions, enabling them to increase efficiency and reduce crop wastage and costs.

The Israel-based company unites experts in physics, biology, cybernetics, strategy, technology, product marketing, and international business development, all with a serial entrepreneur and Forbes 30 under 30 honoured CEO Valeria Kogan at the helm. Fermata is distinguished by the fact that it is not tied to any specific hardware. It can work with any camera, does not require rails or other structures, and can be installed without interrupting the plant growth cycle. Fermata’s easy to set up product, allows farmers to take advantage of the disease and pest detection capabilities, mitigating the loss of crops by up to 30% and reducing the time it takes to identify problems with crops by up to 50%.

The global agricultural industry is still on the increase despite geopolitical disruption, and with the company’s recent expansion in North America, Fermata has the opportunity to capitalise on a market worth over $300B USD. In an industry as old as human civilisation, Fermata has the capacity to significantly improve the outcomes for growers worldwide.