Setmixer turns music production on its head, by turning any live performance into release material. No longer do artists need to go into an expensive and time-consuming recording process, instead they can release new music every time they go on stage.

The UK-based startup creates the unique opportunity for live performances to be recorded in full multitrack studio quality and mixed through their instant automix process. Its smart recorder is permanently connected to the mixing desk of partner venues, ensuring that every performing artist is captured in up to 64-channel studio quality, and their upcoming AI-assisted mixing process creates a result which is perfect for instant releases and for posterity.

This empowers artists and record labels to generate future revenue while allowing fans, both those in attendance and those not present for the original performance, to re-experience the magic of the live set, and the energy of songs played live.

The company is helmed by CEO Pascal de Mul, who has worked at multiple media juggernauts, including Spotify and Deezer, across Europe, South America, Asia and the Middle East. He was integral in Setmixer becoming the Global Media Pitch Day 2023 winner, selected from a pool of more than 400 startups from over 45 countries.

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