The media technology company transfermedia is expanding its business development unit on metadata in film and is launching the new tech solution jay. For this purpose, transfermedia has found a strong partner in Raw Ventures, an international tech investment company with strong interest to support mediatech innovation in the Brandenburg area.
With its advanced technology jay, transfermedia provides novel business opportunities for broadcasters and VoD platforms in the field of in-stream interaction and in-stream shopping. For the first time ever, jay links metadata from the various stages of film production and makes it directly available for distribution — offering a detailed data set with information down to scene level. “With jay, we are enabling a whole new content experience and are paving the way for desperately needed new business possibilities for any streaming distributor. We are absolutely grateful to follow this mission together with the team of Raw Ventures”, says CEO Peter Effenberg.
Founded in the iconic film location Babelsberg, transfermedia is researching and developing state-of-the-art media technologies for film, TV and streaming. The company is active in three main business areas: In its expanding unit, transfermedia is a pioneer with the first automated technology for Metadata in film, which it believes to be the key topic for the future of film and streaming. In November 2021, transfermedia launched Filmdatabox (FDX), a unique solution for automated Film Data Management. Recently, FDX exhibited live at the NAB Show in Las Vegas and presented its new integration with the Adobe company Frame.io. Thirdly, transfermedia offers over 25 years of experience in Production Services for film and events and facilitates Knowledge Transfer in mediatech trainings.
Raw Ventures is now a dedicated investment partner of transfermedia’s business unit Metadata and its new technology jay. “Raw Ventures is thrilled to support transfermedia in its innovative work in the field of metadata in film, through investment into jay. In pioneering tech solutions jay is offering novel ways for consumers to interact with content, as well as opening up a whole new business model of revenues for streaming platforms and their partners. We believe that metadata is an integral part of the future of film and media overall and are excited for this partnership”, says Victoria Palatnik, General Partner of Raw Ventures.